- Business Essentials
This course is meticulously crafted to demystify business, accounting, and finance concepts by offering clear explanations that simplify technical jargon. Providing a comprehensive blend of theoretical insights and practical applications, the program aims to empower individuals without a business background, such as engineers, artists, and entrepreneurs. By the end of the course, participants will gain a robust understanding of key aspects including accounts, finance, marketing, and general business principles. This newfound knowledge equips learners to make informed and insightful business decisions with confidence.
Who Should Take This Course: The course is designed for people with non-business-related university degrees. For example, individuals with degrees in engineering, art, law etc. These individuals might be starting their own business or are in management positions which require them to have some level of business and financial knowledge.
By the end of this course, the students should be able to:
Want to avail group discounts? Visit our “For Organizations” page to learn more about team enrollments.
In this module, participants will explore different business types, from small to large enterprises, and learn about sole proprietorships, partnerships, and companies. The module covers practical aspects of running a business, including performance management strategies, product pricing methods, financial and non-financial performance evaluation, Critical Success Factors (CSFs), Key Performance Indicators (KPIs), budgeting, and staff management topics like labor turnover and incentive schemes.
In this module, participants will delve into the realms of financial and management accounting. This includes an exploration of the distinctive roles of financial and management accountants, as well as an in-depth look into accounting information systems. The module shifts focus to financial statements, offering a comprehensive understanding of their nature, uses, and the crucial skill of interpretation and analysis. Participants will gain proficiency in deciphering commonly used financial ratios, enhancing their ability to extract meaningful insights from financial data.
In this module, participants will explore diverse sources of finance, including debt, equity, and the dynamics of debt versus equity financing. The pecking order theory and principles of Islamic finance will be introduced. The module also covers common financial instruments such as shares, bonds, and loans, examining dividends, types of shares, and fixed vs. floating rates. Participants will gain proficiency in essential finance concepts like present value, cost of capital, NPV, IRR, payback period, and return on investment.
In this module, participants will unravel the significance of marketing and delve into the foundational 4 P’s of marketing. The module explores diverse marketing strategies and common concepts, including the importance of customer acquisition cost and the precision of target marketing. Participants will engage in practical exercises, immersing themselves in real-life business scenarios. Through interactive discussions, analysis, and decision-making activities, students will apply their newfound marketing insights in a hands-on and strategic manner.
When you click on the ‘Enroll Now’ button, you will be asked to register online. Once you have completed your online registration, you will proceed to the payment section where you can choose from three options:
1. Pay via bank: You will be able to instantly download a fee voucher for hassle-free bank deposits. After your payment is confirmed, you will receive an email within 24 hours, granting you access to our learning management system.
2. Pay online: By opting for ‘Pay Online’, a voucher will be automatically generated with a simple click to swiftly complete the payment. After your payment is confirmed, you will receive an email within 24 hours, granting you access to our learning management system.
3. Pay in instalments: LUMSx is an official partner of the KalPay Taleem team, which offer an instalment facility for learners. If you would like to avail this option, please complete the online registration form and select the option ‘Pay in instalments’. For more information, contact taleem@kalpayfinancials.com or call at 0328 3044414
A variety of assessments will be included, comprising self-assessments, brainstorming exercises, and organizational assessments. These assessments are designed to provide a holistic learning experience.
No specific prerequisites are required for this course. It is a beginner level course for those without a business background.
The course is structured to span 4 days (2 weekends), with approximately 4 hours of instruction per day.
Participants should have access to a computer, laptop, or tablet with audio and video capabilities. A stable internet connection is essential for seamless participation. The course will utilize software applications such as Zoom or Microsoft Teams for live online sessions. Familiarity with these platforms, as well as basic online communication tools, will enhance the overall learning experience. These technical requirements ensure that participants can actively participate in the interactive and practical aspects of the course.
Lecture recordings will be accessible throughout the duration of the workshop. However, please note that they will not be available for download, and offline access will not be supported. The intention is to provide participants with continuous access to the valuable content during the active period of the course.
Participants will find all necessary reading materials and assignments on the LUMSx Learning Management System (LMS). Access to the LMS will be granted upon completion of the enrollment process for the workshop. It is important to note that course materials will be made accessible in the week leading up to the commencement of the workshop, ensuring participants have ample time to familiarize themselves with the content before the official start.
At least 80% attendance is required to receive a certificate of completion. At the end of the course, you will be awarded an E-Certificate, granted that you meet the eligibility criteria. This will be an electronic/soft copy of the certificate. Please note that the name that you submit while registering for the workshop will be printed on your certificate.
Yes. Please follow the instructions at the end of the course to request a printed certificate.
If a course offered by LUMSx is cancelled or postponed due to reasons such as insufficient enrollment or unforeseen circumstances, the university will provide a refund for any registration or processing fees paid. This ensures that participants are fairly compensated in the event of course changes beyond their control.
Questions? Email us at contactlumsx@lums.edu.pk
or call us on +92 42 3560 8000 | Ext: 8567 or 0321-0667775
