Brand Management

By Saadi Rauf
Enroll Now

Duration

6 weeks

Language

Bilingual

Course Access

Limited

Certificate

On Completion

Brand Management

By Saadi Rauf
Enroll Now

About this Course

Have you thought about how you could manage your brand better and yield the expected results? With this course, you will be able to tie the theoretical and practical aspects of brand management together and make great strides towards success!

What will you learn

In this course, participants will take a deep dive into the field of Brand Management and examine real-world business cases to develop core concepts. They will also explore best practices tested by top brands to develop their strategies and track brand equity using measurement tools available in the market.

Partners

A brand can make or break a business which is why companies focus on improving their brand management practices constantly.

Course Outline

Week 1
Introduction
This week, you will discover the philosophy behind brand management, strategy and conceptualisation. You will be introduced to several definitions, trends, opportunities and challenges at play in branding.
Week 2
Positioning and Digital Branding
This week will cover Brand Positioning and the strategies, on-ground and digital, employed by brands to situate them in their customer’s lives. You will also learn about customer-based brand equity models and study several brands’ positioning strategies.
Week 3
Architectural Models
This week will be all about Brand Architecture and creating the BAT model – the organism of services your brand provides to its customers. With the aid of these tools, you will be able define your brand’s unique identity.
Week 4
Executions in Brands
This week, with the help of several intriguing case studies, you will get into the nitty-gritties of structuring and executing a brand strategy. You will discover best practices as well as areas to avoid for a successful campaign.
Week 5
Real World Cases
This week will discuss the failures of some of the world’s top brands as well the strategies they deployed to move out of uncomfortable situations and into resounding success.
Week 6
Digital Realm
In our last week, you will receive an overarching view of how Brand Strategies are mapped onto digital mediums as well as the opportunities and shortcomings mediums such as Facebook, TikTok and Instagram offer.

Instructors

Saadi Rauf

Category Manager
Almarai

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