Content Marketing, SEO & Google Ads Fundamentals

By Saba Mohsin
Enroll Now

Duration

6 weeks

Language

Bilingual

Course Access

Limited

Certificate

On Completion

Content Marketing, SEO & Google Ads Fundamentals

By Saba Mohsin
Enroll Now

About this Course

The Content Marketing and SEO Fundamentals course is loaded with 6-weeks worth of practical work where  participants will learn about SEO skills to top up their business websites and ensure brand recognition on marketing
platforms.

What will you learn

This course introduces participants to the fundamentals of Digital Marketing, SEO, Content Marketing, and Google Ads. They will understand how search engines work and how to rank products/businesses highly on Google to get quality traffic for their products and businesses.

Partners

The digital world is vast and effective Digital Marketing and SEO is the difference between what stands out and what lies forgotten.

Course Outline

Week 1
The first week will introduce you to the field of Digital Marketing and its importance in helping your content stand out among others. You will also learn about the difference between content and digital marketing.
Week 2
This week will cover the basics of Search Engine Optimization or SEO. You will delve into the workings of Search Engines and how to use these to your advantage.
Week 3
This week, using several practical examples, you will learn how to optimize your selected content for maximum search visibility on Google. You will research keyword types which potential audiences will be using to connect with your content.
Week 4
This week, you will explore the many On-Page & Off-Page Optimization techniques available to you to reach your target audience.
Week 5
This week will cover more advanced SEO techniques which will ensure visibility and sales for your business.
Week 6
In our final week, we will gain an in-depth understanding of Google Ads and how to use Google’s suite of services to get instant leads and maximise your reach.

Instructors

Saba Mohsin

Lead Digital
Content Writer,
OneStream Live

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