Product Hunting & Sourcing
This week will focus on the best strategies to find the perfect products for your E-Commerce business. Once the right products are found, you will also get to know how to source and import these products for a reasonable price.

Setting Up Your E-Shop
This week, you will get to know the details of setting up an E-Shop on Shopify and, with the help of tools such as Facebook Pixel, optimizing sales. You will also discover ways to present and market your product to make it enticing for potential buyers.

Social Media Marketing
This week, you will be learning about the benefits of using social media marketing to increase the reach of your products. You will get to know the best practices of running a social media campaign and using Facebook ads to reach the right audiences for your products.

Advertising & Branding
This week will cover the best practices for creating social media friendly ads to convert your target audience into consumers. You will also discover the ways turning your business into a brand will help retain these audiences. In the end, you will get to know how to brand your own store.

Logistics & Payments
This week will introduce you to techniques to garner profits from your E-Commerce setup – you will be able to choose the best courier services, negotiate with companies and add payment gateways to your Shopify account. You will also find out how to register your business.

Guest Speaker Sessions
To wrap up the course, several entrepreneurs with successful E-Commerce setups will be coming in to share their strategies in sustaining their businesses in the highly competitive Pakistani market.