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The “Retail Marketing in the Digital World” is a high-impact course designed for working professionals in the retail industry as well as students aspiring to enter this field. Over six immersive weeks, participants will gain actionable insights, modern strategies, and practical tools needed to thrive in an increasingly digital-first environment. Whether you are in trade marketing, category management, sales, or retail operations, the course equips you to master omnichannel retail strategy, harness the power of digital platforms, drive shopper engagement and loyalty, and turn data into growth.
Covering sectors from FMCG to fashion, telecom to tech, and QSR to financial services, the program delivers actionable frameworks, tools, and case studies to help organizations grow, compete, and lead in the digital retail age. It empowers professionals across diverse industries to navigate the rapidly evolving retail landscape, where consumer behavior, marketing channels, and buying journeys are driven by digital-first approaches.
By the end of this course, you will be able to demonstrate the following learning outcomes:
Want to avail group discounts? Visit our “For Organizations” page to learn more about team enrollments.
This course is designed for:
In live online synchronous courses, you immerse yourself in real-time sessions led by expert instructors, where dynamic discussions and instant feedback fuel your educational journey. Connect with peers, share insights, and experience the power of collaborative learning. Elevate your education in a virtual classroom that fosters community, curiosity, and meaningful connections. Join us live and transform your learning experience.
The live classes provide an opportunity for real-time interaction with the instructor and peers, discussion of course material, clarification of doubts, and engaging in interactive learning activities.
If you’re unable to join the current cohort, keep checking our website for future cohorts. We will run multiple cohorts for this course, so you can choose the one that fits your schedule best.
There are no refunds possible. However, we can adjust you to the next cohort free of charge. For any further changes in cohorts, you will have to incur additional charges.
If a course offered by LUMSx is cancelled or postponed due to reasons such as insufficient enrollment or unforeseen circumstances, the university will provide a refund for any registration or processing fees paid. This ensures that participants are fairly compensated in the event of course changes beyond their control.
Participants will find all necessary reading materials and assignments on the LUMSx Learning Management System (LMS). Access to the LMS will be granted upon completion of the enrollment process for the course. It is important to note that course materials will be made accessible in the week leading up to the commencement of the workshop, ensuring participants have ample time to familiarize themselves with the content before the official start.
Participants should have access to a computer, laptop, or tablet with audio and video capabilities. A stable internet connection is essential for seamless participation. The course will utilize software applications such as Zoom or Microsoft Teams for live online sessions. Familiarity with these platforms, as well as basic online communication tools, will enhance the overall learning experience. These technical requirements ensure that participants can actively participate in the interactive and practical aspects of the course.