Retail Marketing in the Digital World

By Saadi Rauf

About this Course

The “Retail Marketing in the Digital World” is a high-impact course designed for working professionals in the retail industry as well as students aspiring to enter this field. Over six immersive weeks, participants will gain actionable insights, modern strategies, and practical tools needed to thrive in an increasingly digital-first environment. Whether you are in trade marketing, category management, sales, or retail operations, the course equips you to master omnichannel retail strategy, harness the power of digital platforms, drive shopper engagement and loyalty, and turn data into growth.

Covering sectors from FMCG to fashion, telecom to tech, and QSR to financial services, the program delivers actionable frameworks, tools, and case studies to help organizations grow, compete, and lead in the digital retail age. It empowers professionals across diverse industries to navigate the rapidly evolving retail landscape, where consumer behavior, marketing channels, and buying journeys are driven by digital-first approaches.

Cohort Features

Teaching Team Support
Live Sessions by Course Instructor
WhatsApp Community of Learners
Class Timings: Friday, 7:00 – 9:00 pm and Saturday, 3:00 – 5:00 pm

What Will You Learn

By the end of this course, you will be able to demonstrate the following learning outcomes:

Understand the evolution of retail marketing and how digital transformation is reshaping shopper behaviour, expectations, and brand interactions.
Design and implement effective omnichannel strategies that integrate online and offline retail touchpoints to drive consistent customer experiences.
Leverage digital marketing tools and platforms (social media, search, email, content, influencer, and performance marketing) to attract, engage, and retain customers.
Apply consumer and shopper insights using data analytics to personalize marketing efforts and improve decision-making.
Utilize retail technologies and innovations (e-commerce, mobile apps, QR codes, AR/VR, and retail media) to enhance in-store and online experiences.
Develop customer-centric campaigns based on real-world case studies and retail-specific frameworks
Bridge academic concepts with practical application, making it equally valuable for students preparing for the workforce and professionals aiming to upgrade their skill set.

Skills You Will Gain

Master omnichannel retail strategy
Harness the power of digital platforms
Drive shopper engagement and loyalty
Turn data into growth

FORMAT

Live Online

START DATE

Nov 28, 2025

Registration Deadline

Nov 25, 2025

LANGUAGE

English

DURATION

6 weeks

QUANTITY

1 PRICE

PKR. 23,500

Installment payment plans available

Enroll as a Team

Want to avail group discounts? Visit our “For Organizations” page to learn more about team enrollments.

How Will You Learn?

1 Explore this course

Explore this course led by industry leaders, providing an immersive and interactive learning environment.

2 Enroll and Access

Secure your spot by registering for the upcoming cohort/session, ensuring you don’t miss out on the live experience.

3 Participate Live

Engage in real-time/ live discussions, connect with peers, and enjoy collaborative learning in a virtual classroom.

4 Earn Your Certificate

Successfully complete the course to receive a certificate, showcasing your skills.

Our Instructor(s)

Guest Instructors

Course Outline

Shareable Certificate

Upon completion of the course, you receive a signed certifiacte from the institute. You can share this certificate in the certifications section of your LinkedIn profile, on printed resumes, CVs, or other documents.

Your digital certificate will be issued in your legal name and emailed to you at no additional cost, upon completion of the program, per the stipulated requirements.

Hear from our Course Learners

Bushra Yasmin

Educationist

Found it (the course) helpful – as (compared to) using direct teaching before. Now | have a more interactive way and can adapt the 5E method in the classroom. It helps make English interesting for students as well rather than just tell students the grammar rules

Kanwal Zahra

Teacher

The course was very well designed. Assessments, videos, interactive tables were completely aligned with each other. Overall, it was as good as the google courses I took before.

Zain Shahid

Student

The use of animation and images to convey concepts, coupled with the instructor’s interactive body language and gestures, kept the learning experience dynamic and engaging. It was more than just information – it was a truly immersive experience.

Marium Nawaz

Educationist, Lahore

I would highly recommend the “21st Century Practices” Course! Through this course, I improved my teaching skills and learnt several new pedagogical tools and classroom management techniques.

Frequently Asked Questions

Retail Marketing in the Digital World

By Saadi Rauf

Retail Marketing in the Digital World

About this Course

Cohort Features

What Will You Learn

Skills You Will Gain

FORMAT

Live Online

START DATE

Nov 28, 2025

Registration Deadline

Nov 25, 2025

LANGUAGE

English

DURATION

6 weeks

QUANTITY

1

PRICE

PKR. 23,500

Installment payment plans available

Enroll as a Team

How Will You Learn?

1

Explore this course

2

Enroll and Access

3

Participate Live

4

Earn Your Certificate

Our Instructor(s)

Guest Instructors

Course Outline

Shareable Certificate

Hear from our Course Learners

Bushra Yasmin

Educationist

Kanwal Zahra

Teacher

Zain Shahid

Student

Marium Nawaz

Educationist, Lahore

Frequently Asked Questions

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