There has been a marked change in lifestyles during the pandemic. Home delivery services have become increasingly popular, which may indicate a change of purchasing habits. Online grocery shopping and telemedicine, for instance, are helping to avoid in-person contact and reduce the risk of new infections. With 75 million internet users in Pakistan, digital economy is playing a key role in the pandemic and e-commerce is emerging as a major pillar in the global fight against COVID-19. At the same time, e-commerce is helping preserve jobs during the crisis and entrepreneurship is increasingly becoming popular. For many restaurants that have had to close during the economic freeze, online delivery services have become a lifeline. Teachers and consultants are continuing to work through video conferencing.

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